Sole Society

Cyber1 Marketing partnered with Sole Society, a trendy footwear brand offering a diverse range of stylish shoes and accessories. The company was facing challenges in increasing brand awareness and driving online sales.

Client Testimonial:

Cyber1 Marketing has been instrumental in helping us establish Sole Society as a leading footwear brand. Their expertise in social media marketing and influencer partnerships has been invaluable. We are thrilled with the results and look forward to continuing our growth together. – JANE FOSTER, Founder of Sole Society

The challenge

  • Intense competition: The footwear market was highly competitive, with numerous established brands offering a wide variety of styles.
  • Limited brand recognition: Sole Society struggled to differentiate themselves from competitors and gain recognition as a trendy brand.
  • Low engagement on social media: The brand’s social media channels were not generating enough engagement or traffic.

Key Strategies and Services:

Influencer Marketing: Collaborations were formed with popular fashion influencers to promote Sole Society products and reach a targeted audience.

Limited-Time Drops and Exclusives: Creating a sense of urgency and exclusivity through limited-time product releases and collaborations helped to drive demand.

User-Generated Content (UGC): Encouraging customers to share their experiences with Sole Society on social media helped to generate authentic content and build a loyal community.

Email Marketing: Personalized email campaigns were sent to nurture leads and encourage repeat purchases.

STRENGTH IN NUMBERS

Results:

198%

Increase in Social Media Followers

20%

Increase in Online Sales

160%

Improved Customer Loyalty

For Sole Society, We put together a robust digital strategy that includes:

  • Email Marketing
  • Social media Advertising
  • Social Media Ads Creation
  • Conversion Rate Optimization (CRO)